Fashion Brand Experience Strategy

Design Research | Service Design | Activation

The 125 year old fashion brand asked our team to identify personas, archetypes, journy maps and asked for a way to activate it within a design driven organization. Results were 6 personas, 4 archetypes, and 24 journeys, as well as an activation plan to roll the new thinking throughout the organization. The research readout was split between Abercrombie and Hollister.


Printed Booklets for the Design Strategy Organizational Activation








Digital Materials for Activation