Augmented Audi Info

Vision | Interaction | Experience

Situation: Consumers getting into new vehicles for the first time are unclear how the basics of just getting going with ignition, lights and transmission.


Opportunity: Create an augmented information experience for renters, subscribers and potential buyers that allows educational moments providing comfort and confidence when sitting in these vehicles for the first time.






Booking an Audi and using a digital key to open the doors



Once the consumer sits in the front seat, phone in hand, they are prompted the experience.




Invitation into the right content for the consumer



Getting into the details of the educational moments