Products and services through

strategy,
interaction &
systems design.

I design systems and lead teams that create high-craft experiences. From building and launching 0-1 concepts to scaling mature products for growth, I bridge hands-on craft with organizational leadership. Whether establishing critique as a discipline, defining team growth frameworks, or designing operating models that empower creatives, I focus on building environments where impactful work thrives.

 

Mural Growth

Redesigning the core digital canvas and collaboration views to help cross-functional teams build together more effectively.

 
 
 

Holistic Wellness

Scaling a payments card to a full AI-based health & wellness platform.

 
 
   
 

Impact

90% Retention

Teams I've led retain over a 90% rate — the product of a real critique culture and career ladders built on purpose.

2 Weeks → 2 Days

Built an internal customer success tool that cut new account's time-to-value from two weeks to two days.

+$4 Billion

Market cap lift at SiriusXM following the personalization design language system I led.

$1 Billion in Assets

Scaled a fleet management platform across 3 business units — consumer, business, and enterprise.

5 Million Weekly Students

Unified 3 disparate ed-tech products into one system serving 5M students a week.

Industries

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